Barbadian singer Rihanna has revealed that she’s set to launch her new luxury fashion brand according to AFP.
She’s collaborated with LVMH, the world’s biggest fashion and lifestyle conglomerate to create the new fashion house which will be called “Fenty”.
Designing the new high end line “is an incredibly special moment for us. I’m ready for the world to see what we have built together”
“Mr (Bernard) Arnault (owner of LVMH), has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits” Rihanna said.
Rihanna has shared the logo of the new brand on her Instagram page.